Google said to represent “average 6.4% of all Internet traffic” Earlier this year, Arbor Networks took a moment to consider the idea of Google as an ISP, and determined that the search giant would actually be the third-largest carrier in the world. Now Arbor Networks has revisited the concept, and it believes Google’s moved up [...]

Brand Monitoring is More Than Reputation Management You can look at the tourism industry and get a feel for the problems companies of all kinds are facing in terms of social media engagement every day. I just sat in on a session at BlogWorld aimed at such companies, but the themes were much broader – [...]

All done with SEO? Nope, not ever. Good SEO is about a lot of things- you should make sure your website is well-designed to be easy to navigate (for humans and search engines), eliminate duplicate content, intelligently internally link, convince nice people to link to you, do smart keyword research, and make sure to actually [...]

Google Launches New Directory for Advertisers/Agencies Google is retiring the Google Advertising Professionals (GAP) program, and replacing it with the new Google AdWords Certification program. “We’ve had a lot of great feedback from agencies and today we’re announcing changes designed to offer them better training and more rigorous certification in AdWords proficiency, and to lower [...]

Social network beat search engine in the U.S., according to Hitwise Although the “thud” wasn’t verified until this afternoon, it seems that an online giant fell a couple of days ago. According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most [...]

Last summer Google announced a new project called “Caffeine”, which was described as a re-write of Google’s web search architecture. Around that time, Matt Cutts discussed Caffeine with WebProNews, comparing it to the “Big Daddy Update” of 2005, which consisted of changes to the way Google crawls and indexes websites. It appears that more people [...]