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	<title>Web Design and Development &#187; Nielsen</title>
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		<title>Time Spent On Social Networks Up 60%</title>
		<link>http://www.contrivemedia.com/nielsen-time-spent-on-social-networks-up-60</link>
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		<pubDate>Tue, 23 Mar 2010 01:42:34 +0000</pubDate>
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				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Average global user devoting two more hours per month Facebook, MySpace, Twitter, LinkedIn, and other such sites are &#8211; in general, anyway &#8211; doing quite well on a global basis, according to new stats from Nielsen. Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Average global user devoting two more hours per month</strong></p>
<p>Facebook, MySpace, Twitter, LinkedIn, and other such sites are &#8211; in general, anyway &#8211; doing quite well on a global basis, according to new stats from Nielsen.  Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks.</p>
<p>A report stated, &#8220;On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year.&#8221;  Italians and Australians actually took the lead, too, beating the U.S. average of 6 hours and 3 minutes by 25 minutes and 22 minutes, respectively.</p>
<p>Then here are a couple more interesting findings: &#8220;Overall, the active unique audience to social networks grew nearly 30%, from 244.2M to 314.5M in the last year.  In the U.S., the average active unique audience grew to 149.M from 115M in February 2009&#8243; (which also works out to 30 percent).</p>
<p><center><div class="wp-caption aligncenter" style="width: 638px"><img alt="Time Spent On Social Networks Up 60%" src="http://images.ientrymail.com/webpronews/article_pics/NielsenTrafficToSocialNetworksMarch2010.jpg" title="Time Spent On Social Networks Up 60%" width="550" height="184" /><p class="wp-caption-text">Time Spent On Social Networks Up 60%</p></div></center></p>
<p>Facebook made Nielsen&#8217;s last points of comparison anything but close calls, though.  It beat the other social networks by wide margins in terms of &#8220;% Reach of Active Social Users,&#8221; &#8220;Sessions per Person,&#8221; and &#8220;Time per Person.&#8221;</p>
<p>Facebook, then, would appear best positioned to find advertisers and generate revenue outside the U.S.</p>
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