An Inside Look at How Microsoft Handles SEO Across its Massive Site Only Ballmer Has Authority Over Microsoft.com As a Whole Chances are you don’t have a site that matches the size of what Microsoft has, but in the age of real-time user-generated content, there is a whole lot of content going up on the [...]

What Does the Future of Search Look Like to You? Another Search Engine Strategies Conference, another conversation about the future of search. It’s a regular topic, but one that never loses relevance, as the search landscape continues to change dramatically, even between conferences. Look at all Google has done this year, for example. Not only [...]

Brand Monitoring is More Than Reputation Management You can look at the tourism industry and get a feel for the problems companies of all kinds are facing in terms of social media engagement every day. I just sat in on a session at BlogWorld aimed at such companies, but the themes were much broader – [...]

All done with SEO? Nope, not ever. Good SEO is about a lot of things- you should make sure your website is well-designed to be easy to navigate (for humans and search engines), eliminate duplicate content, intelligently internally link, convince nice people to link to you, do smart keyword research, and make sure to actually [...]

As search engines change you should too! As you know full well, the search industry is constantly changing, and that means SEOs and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. [...]

Pay-Per-Click vs. Search Engine Optimization At SES Chicago, there was an interesting session in which a group of search marketing professionals debated the issue of which is better between PPC and SEO. Participants included Dave Naylor, Chirstine Churchill, Michael Gray, and Karen Weber, and Rand Fishkin. Does PPC have more benefits than SEO? Comment here. [...]