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	<title>Web Design and Development &#187; Social Networks</title>
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		<title>Time Spent On Social Networks Up 60%</title>
		<link>http://www.contrivemedia.com/nielsen-time-spent-on-social-networks-up-60</link>
		<comments>http://www.contrivemedia.com/nielsen-time-spent-on-social-networks-up-60#comments</comments>
		<pubDate>Tue, 23 Mar 2010 01:42:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.contrivemedia.com/?p=602</guid>
		<description><![CDATA[Average global user devoting two more hours per month Facebook, MySpace, Twitter, LinkedIn, and other such sites are &#8211; in general, anyway &#8211; doing quite well on a global basis, according to new stats from Nielsen. Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Average global user devoting two more hours per month</strong></p>
<p>Facebook, MySpace, Twitter, LinkedIn, and other such sites are &#8211; in general, anyway &#8211; doing quite well on a global basis, according to new stats from Nielsen.  Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks.</p>
<p>A report stated, &#8220;On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year.&#8221;  Italians and Australians actually took the lead, too, beating the U.S. average of 6 hours and 3 minutes by 25 minutes and 22 minutes, respectively.</p>
<p>Then here are a couple more interesting findings: &#8220;Overall, the active unique audience to social networks grew nearly 30%, from 244.2M to 314.5M in the last year.  In the U.S., the average active unique audience grew to 149.M from 115M in February 2009&#8243; (which also works out to 30 percent).</p>
<p><center><div class="wp-caption aligncenter" style="width: 638px"><img alt="Time Spent On Social Networks Up 60%" src="http://images.ientrymail.com/webpronews/article_pics/NielsenTrafficToSocialNetworksMarch2010.jpg" title="Time Spent On Social Networks Up 60%" width="550" height="184" /><p class="wp-caption-text">Time Spent On Social Networks Up 60%</p></div></center></p>
<p>Facebook made Nielsen&#8217;s last points of comparison anything but close calls, though.  It beat the other social networks by wide margins in terms of &#8220;% Reach of Active Social Users,&#8221; &#8220;Sessions per Person,&#8221; and &#8220;Time per Person.&#8221;</p>
<p>Facebook, then, would appear best positioned to find advertisers and generate revenue outside the U.S.</p>
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		<title>Facebook Unseats Google As Most-Visited Site</title>
		<link>http://www.contrivemedia.com/facebook-unseats-google-as-most-visited-site</link>
		<comments>http://www.contrivemedia.com/facebook-unseats-google-as-most-visited-site#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:47:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.contrivemedia.com/?p=594</guid>
		<description><![CDATA[Social network beat search engine in the U.S., according to Hitwise Although the &#8220;thud&#8221; wasn&#8217;t verified until this afternoon, it seems that an online giant fell a couple of days ago. According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most [...]]]></description>
			<content:encoded><![CDATA[<h3>Social network beat search engine in the U.S., according to Hitwise</h3>
<p>Although the &#8220;thud&#8221; wasn&#8217;t verified until this afternoon, it seems that an online giant fell a couple of days ago.  According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week.</p>
<p>The graph visible below makes the changeup pretty clear (blame the sloppy enlarged bit on us, not Hitwise).  What&#8217;s more, it doesn&#8217;t look like Facebook&#8217;s going to relinquish its lead anytime soon.</p>
<p><center><div id="attachment_595" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.contrivemedia.com/wp-content/uploads/2010/03/HitwiseFacebookGoogleMarch2010.jpg"><img src="http://www.contrivemedia.com/wp-content/uploads/2010/03/HitwiseFacebookGoogleMarch2010.jpg" alt="Facebook Unseats Google As Most-Visited Site" title="HitwiseFacebookGoogleMarch2010" width="500" height="412" class="size-full wp-image-595" /></a><p class="wp-caption-text">Facebook Unseats Google As Most-Visited Site</p></div></center></p>
<p>Heather Dougherty explained, &#8220;The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame.&#8221;</p>
<p>Then here&#8217;s one more interesting fact, courtesy of Dougherty: &#8220;Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.&#8221;</p>
<p>Anyway, this development represents a major win for Facebook.  The ability to represent the social network as the number one site should count for a lot as corporate representatives talk to advertisers and investors, and could result in a direct boost in revenue.  A further snowball effect in terms of user interest might occur, too, since most people like to be part of something that&#8217;s popular.</p>
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